• Identify a company that could benefit from better use of social media.
• Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
• Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.
• Determine key performance indicators to measure the success of the online strategy.

Must include speaker notes

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