REVERSE ENGINEER A 30-SECOND TV COMMERCIAL – 1 page
Paper details
DEMONSTRATE HOW TO REVERSE ENGINEER A 30-SECOND TV COMMERCIAL BACK INTO ITS ORIGINAL AV SCRIPT
Use this template to reverse engineer the selected commercial for this assignment back into its original AV Script.
State Farm – Renter Insurance – The one with the thieves at https://www.youtube.com/watch?v=8JNMATNBifw
Each row of the AV Script should correspond to each edit in the finished commercial, just like the examples in the previous lessons.
There are 15 edits in this commercial. The first shot and the last shot have been filled in to help you get started.
| VIDEO | AUDIO |
| INT. LIVING ROOM – DAY
WS: WOMAN #1, 30’s, gestures towards a new couch as WOMAN #2, 30’s, stands next to her, arms crossed, smiling. |
MU: Birds chirp through Women’s scene in the b.g.
WOMAN #1 Well? |
| TITLE OVER RED BACKGROUND: “State Farm” centered with “Talk to an Agent today | 800-STATE-FARM” below it. | NARRATOR (V.0.)
State Farm. |
